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Interactive YouTube Timeline: Voyage across the sea

Client: Walt Disney Studios, 2016

An innovative use of YouTube’s annotation feature took viewers on a journey across the sea with Moana. We begin with a map featuring various destinations she encounters along her voyage beyond the reef.
When viewing on YouTube, if a user clicked on a destination they were magically transported to that point in time and treated to a unique transition and film clip.
Features: Custom on-brand illustrations and original motion design. Watch the screen-record below!

 

Interactive YouTube Experience