Client: 20th Century Studios, 2021
For a title with such a prestigious legacy, and with one of the greatest living directors at the helm, we favored an editorial-heavy approach that customized content to bring Steven Spielberg’s unique cinematic vision into various social media spaces in a way that feels native to each platform. We blended custom type and design accents, talent shoots, feature footage, and music together to craft campaign creative that allowed talent to connect with fans across social feeds, and presented a fresh take on a classic musical to new audiences.
