SOCIAL • OUT OF HOME

Client: Disney+, 2020

With a little magic up your sleeves, anything is possible! Partnering with Disney, we created a robust social campaign promoting the exclusive streaming release of Godmothered on Disney +. Taking our cues from the natural charm and charisma of Jillian Bell and Isla Fisher, we followed their lead and embraced themes of clumsy magic and fish-out-of-water humor in our Godmother's Guide, Countdowns, Quote Videos, and more. Juxtaposing Bell's naive optimism with Fisher's down-to-earth practicality proved to be a great way to play up the buddy comedy angle. Add in a custom rendered alphabet and graphics package that ties everything together into a cohesive, funny, and magical holiday social campaign.