Out Of Home • AV • DIGITAL
Client: Walt Disney Studios, 2021
Born Brilliant. Born Bad. A Little Bit Mad.
Now that’s our kinda girl.
Forever grateful for our amazing partners at Disney who invited us to partner with them on this refreshingly rebellious marketing campaign.
Organic social content? Digital out of home?
No problem, darling. Be bold. Be striking.
Be impossible to ignore.
OUT OF HOME
Marriott Times Square
JC Decaux Newstands - NYC
LINK Times Square - NYC
The Grove - Los Angeles, CA
Penn Station - NYC
AV
ABC Co-branded :05s bumper
Lower Thirds
SOCIAL
What Would Cruella Do? IG Quiz
“Make It Work” IG Story (sketches come to life)
“Brake The Mold” Disruptor
“Survival of the Cruelest”
Emma vs. Emma, a fashionably sinister face off.
Editorial courtesy of our amazing friends at Second Lunch Creative
“Make It Work” (smashcut version)
Fashion sketches from the film come to life