Client: Disney+, 2020
With a little magic up your sleeves, anything is possible! Partnering with Disney, we created a robust social campaign promoting the exclusive streaming release of Godmothered on Disney +.
Taking our cues from the natural charm and charisma of Jillian Bell and Isla Fisher, we followed their lead and embraced themes of clumsy magic and fish-out-of-water humor in our Godmother's Guide, Countdowns, Quote Videos, and more. Juxtaposing Bell's naive optimism with Fisher's down-to-earth practicality proved to be a great way to play up the buddy comedy angle. Add in a custom rendered alphabet and graphics package that ties everything together into a cohesive, funny and magical holiday social campaign.
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