Client: Walt Disney Studios, 2021
Be Bold. Be Brilliant. Be bad. And a little mad. Channeling the punk-rock-meets-couture-fashion attitude at the core of the story, we poured heart and soul into hand-crafted visuals that forge a balance between disruptive, grunge and grit-stained creative and high-end fashion. By embracing the complex, dual nature of the main character, we were able to infuse the campaign with that same dynamic energy, leveraging custom designs and heavily treated green screen footage to create visuals with both the grime of the streets and the polish of the runway.