LAUNCH CAMPAIGN 2019-20
Working closely with the team at Disney+, we developed a dynamic, ever-changing roller-coaster ride through some of the highlights of the Disney+ catalogue, building modular content that can adapt and evolve to present a unified campaign when the client adds or refocuses their library. From Times Square, to airport terminal takeovers, to malls around the US, introducing viewers to the treasure trove of beloved content available on Disney+ was truly a highlight of 2019.
JFK Terminal 40 screen takeover
Creative starts with the signature Disney + logo animation and click (where audio is used). The brand’s threads then animate open to reveal fan favorite content.
Campaign was developed with ever increasing content in mind – editorial could be switched out in different placements and throughout different times of the year as new titles were released on the platform.
Here, creative was refreshed to show newly released titles, Frozen 2, Toy Story 4, Black Panther, and Mandalorian.
Below you can see out of home placements with content from initial launch as well as the holiday push.
Harmon Corner, Las Vegas
Disney Store, Times Square
Grove, Los Angeles
2019 Holiday Creative
