Client: Walt Disney Studios, 2017
A classic tale as old as time was refreshed for audiences of all ages to enjoy today and forever. We invited fans to be our guests in Disney’s Beauty and the Beast with dazzling Out of Home creative and cross promotion with ABC’s The Bachelor for a truly beautiful campaign.
Motion Poster
OUT OF HOME
Disney Store - Times Square NYC
Marriott - Times Square NYC
AV
Cross promotion with The Bachelor
A match made in heaven: the genius marketing teams at Disney and ABC engineered the perfect cross promo stunt for Beauty and the Beast and season 21 of The Bachelor. Both share an iconic symbol: the rose. In support of the campaign, we created a series of short bumpers: one for each episode. For episode 1, we start with a rose in full bloom. Throughout the season, when each girl left the show, our rose lost a petal. Finally, similar to the film, after the last petal falls, the Bachelor chooses his bride-to-be and our rose magically rebuilds with the line: “True as it can be.”
