Out Of Home • SOCIAL

Client: Walt Disney Studios, 2023

Following the incredible success of Avatar, Avatar: The Way Of Water proposed a unique challenge: how do we utilize the out-of-home space to convince audiences to return to Pandora...13 years later? How do we build anticipation to experience this long-awaited sequel - in the theater - and in 3D?

Working with our fantastic clients and the brilliant minds at WETA, we brought The Way of Water to screens of all sizes - including TikTok, Instagram and a massive 30+ board takeover in Times Square.

With a feature of this size, scope, and legacy - we were both honored and thrilled to do our part in propelling Avatar: The Way of Water to its well-earned spot as the third highest grossing film of all time.

“All About Family” 1x1, Social
original concept & script