Out Of Home • social

Client: Walt Disney Studios, 2023

Being HUGE Star Wars fans, we were BEYOND excited to be a part of this campaign. But as much as Star Wars itself has mass appeal - the introduction of a “new” character can be a tough sell for wider audiences. How do you introduce and promote a character who will be NEW to some viewers - while a long-time fan-favorite for others?

For OOH, we worked with our clients to produce a DOOH campaign that focused on a unified vision and maximized character recognition across a variety of placements.

For social audiences, we focused on content pieces that would stoke audience curiosity, obsession and fan the flames of online conversation.

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