CAMPAIGNS • COUNTDOWNS • MEMES/GIFS • SEASONAL • STORIES • TALENT • BREAKING BORDERS • REVIEWS/QUOTES
Facebook Instant Experience
Instant Experience (IX) is a full-screen, post-click experience that lets you bring your brand to life on mobile, with an interactive user experience. Viewers can engage with 360 videos, tilt-to-pan, swipe through carousels, and explore your story at their speed.
The Suicide Squad 360 Experience drove mobile users to exclusive behind-the-scenes footage through the Facebook IX platform. The experience matched iconic scenes from the film with interactive 360 videos from on-set. Users could view their favorite supervillain inmates in action while increasing purchase intent of Suicide Squad physical and digital releases.
For the Wonder Woman IX, viewers were invited to scroll through a timeline of Diana’s Journey and view custom, supporting editorial.
For the in-home release of Disney’s Live Action Dumbo, we built a Facebook Instant Experience that took fans to new heights. We flexed every muscle the IX platform has to offer via interactive carousels comparing the original 1941 animated version with Tim Burton’s live-action concept art, Tilt-to-pan behind the scenes, integrated video, and adorable animations that immersed viewers and enticed them to discover all the film had to offer.
Users could scroll down to follow along on Paddington’s story.
see more social:
CAMPAIGNS • COUNTDOWNS • INSTANT EXPERIENCE • MEMES/GIFS • SEASONAL • STORIES • TALENT • BREAKING BORDERS • REVIEWS/QUOTES