Out Of Home
SOCIAL
Client: Walt Disney Studios, 2023
Marriott Times Square, NYC
3D Anamorphic OOH
OUT OF HOME
JFK Tunnel, NYC
Penn Center, NYC
Palisades Triptych, Los Angeles
SOCIAL
“Low Battery” TikTok
To promote Haunted Mansion on TikTok, we opted to cut through the endless scroll of social content by playing on the deepest fears of every social media user....embracing the one thing that can strike terror into their desensitized hearts and send them scrambling for a power cable..... the dreaded LOW BATTERY alert.
By interrupting our own ad placement, we aimed to startle users out of their doom scroll and maximize post engagement with a fun and harmless little prank. Did we fool you?
